More and more, schools and higher education institutions realize that they need new methods and new ideas for their content marketing education initiatives. Fueling this is the realization that more and more prospective students are searching or programs and admissions information online or on mobile devices. Relying solely on traditional advertising and marketing channels is no longer a viable option for schools looking to maintain a steady stream of online leads and to maximize their return on investment.
Marketing for schools now involves making the most from your online presence, leveraging analytics to optimize your Web offerings and maximize the impact of every marketing dollar spent.
Higher Educational content Marketing is an analytics-driven marketing firm that helps schools around the world reach their target audience through search engines, smartphones, text messaging, email newsletters and social media. To improve ROI and to increase the lead generation, schools have to make the most out of a variety of search engine optimization tactics. At the heart of these tactics, however, is Google Analytics, a powerful web analytics tool that allows real-time ROI measurement, including SEO and PPC, email newsletters, Facebook and Twitter, among others.
Search engine optimization, which generates organic traffic from major search engines using keyword research, meta tag and content improvements, link building and more. Search engine optimization increases online visibility by generating organic traffic from search engines and ensuring that your website and program pages rank well in organic listings. Equally important these days is mobile marketing, which lets schools leverage the Smartphone web experience, creating templates, custom school apps, fit-to-screen mobile versions of websites and more. Social media monitoring and engagement, meanwhile, makes the most of social networking sites like Facebook, Twitter, and Linkedin, allowing target audience interaction and real-time word of mouth marketing.
Proper monitoring and engagement on social media can help schools control their online reputation and brand, increasing in the process their share of social media voice.
With more and more prospective students and alumni interacting with schools online (and indeed finding schools and program on the Web and through mobile devices), marketing for schools has had to adapt. These days, higher education marketing involves the proper measurement and analysis of analytics and data, ensuring that tight marketing and recruitment budgets are used in the most effective manner possible. Increase your lead generation and maximize your ROI with analytics-driven marketing from Higher Education Marketing.
Higher Education Marketing offers Internet marketing services for schools: Search Engine Optimization, Pay Per Click marketing and Google Analytics. For more information, please visit our Marketing Higher Education website.
Sooner or later, every business has to rely on online advertising for branding, introducing new products and communicating with customers. In other words, everyone will need the help of a digital marketing agency to promote his business in the online world. But online advertising is different from its traditional counterpart. Here you have to rely on keywords and find avenues to market a business.
Before you start your search an online advertising partner, you should get some education on how things work in the online world.
Search Engine Optimization
First thing in online advertising is the search engine optimization. Google is the largest search engine controls maximum traffic of the web. Your first objective should be to optimize your website for high Google ranking. Your advertising partner will search keywords that the targeted audiences are using to search information related to your business and then use those keywords in website structure and content to optimize the site.
Google AdWords is a sure-shot way to get quick traffic to a website even without doing its SEO or SMO. The marketing message is delivered to the targeted customers, and it works for every business. But every click is bought, and sometimes the buying price of clicks is higher than return. Ask your PPC manager to play caution while bidding on keywords.
YouTube has millions of videos on different subjects and reaches of these videos is bigger than even from that of social media. Ask your digital marketing agency to make a compelling video of your business. Use the video to communicate with your visitors; educate them on the advantages of becoming your customers.